TY  - BOOK
AU  - Meldrum,Mike
TI  - Marketing in a nutshell. Key concepts for non - specialists
SN  - 9780750681339
U1  - 420.1 
PY  - 2007///
CY  - España
PB  - Elsevier
KW  - INGLES COMERCIAL
KW  - INGLES
N1  - Incluye figuras; Understanding the basics of marketing.-- Different types of marketing.-- Understanding Customers.-- Understanding Markets.-- Product Management.-- Key elements of positioning
ER  -