Meldrum, Mike, <br/><br/>
Marketing in a nutshell. Key concepts for non - specialists 

 - España:  Elsevier,  2007 
 - 294 páginas 
<br/><br/> Incluye figuras 
<br/><br/>Understanding the basics of marketing.-- Different types of marketing.-- Understanding Customers.-- Understanding Markets.-- Product Management.-- Key elements of positioning 
<br/><br/><label>ISBN: </label>9780750681339 
<br/><br/><label>Subjects--Topical Terms: </label><br/>INGLES COMERCIAL<br/>INGLES
<br/><br/><label>Dewey Class. No.: </label>420.1  / MELm